1/16/2012

Popularity of DJs, including Skrillex, increasing




 
Sonny Moore, a 23-year-old electronic music producer — better known as “Skrillex” — is not only nominated for five Grammy awards this year, but is also the first DJ to ever be nominated in the Best New Artist category.

Most people refer to Skrillex’s style of music as dubstep. Both dubstep and electronic house music have become increasingly popular among young adults over the past few years, providing listeners with an explosion of sound and escape from reality.

Sara Freed said this nomination represents a shift in society’s musical culture.

“There’s definitely a changing trend in music from being based on an artist performing original [music] to artists mixing others’ work,” Freed (sophomore-health and human development) said.

Freed added she mainly listens to dubstep-style music at the gym during her workouts to pump her up and keep her motivated.

Former Interfraternity Council President Dan Florencio also counts himself as a dubstep fan. To him, it is incredible to see someone so young have such a significant impact on the mainstream music scene.

“It shows that he’s leading the charge for dubstep to be mainstream,” Florencio (senior-philosophy) said. “The Grammy nod means a lot for other DJs as well. It’s a win for the whole type of music.”

Skrillex is not the only DJ receiving a warm welcome from the public. Swedish DJ Avicii, who performed at Penn State in November to a packed Bryce Jordan Center, has also gained mainstream success and has acquired a loyal fan base.

The increased interest in electronic music is due to the accessibility of technology and social media outlets, Associate Professor of Music Technology Mark Ballora said. Applications on iPhones and Macs like GarageBand now allow individuals to create their own electronic beats and mixes, Ballora said.

He added that electronic music has a certain other “worldliness” to it because of the way it sounds compared to traditional acoustic music.

“We are part of a world with social media and mobile devices,” Ballora said. “I can imagine [this genre] got a new audience because of [these outlets].”

Skrillex is continuing to record, and he recently released his fourth EP, “Bangarang”, which contains seven tracks that sample music from The Doors and features collaborations with Sirah and other artists.
Skrillex never lacks originality and he provides a variety of sounds on each track, Florencio said.
“He’s got a song for every mood and the way he samples songs is exceptional,” Florencio said.

The Apoca-Label: Skrillex Makes FOAM a Mixtape

L.A. dubstep artist Skrillex unleashes the roster for the end of the world.


Sonny Moore is talking about rabbits. But it’s only because the 23-year-old DJ/producer known as Girls That Look Like Skrillex” Tumblr, offer clues about his musical past. He once fronted the emo band From First to Last, though he swears he was into e-music, and all kinds of other stuff, all along. That kind of open-mindedness carries over into his label managing philosophy. “I want to build something that’s forward-thinking, that expresses the fact that I like all sorts of music, not just any one style,” he says. Plus, he’d like to pass on the good will that Deadmau5’s stamp of approval won him. “I like taking someone that’s unknown, having faith in them and watching them hit it out of the park,” he says. “There’s no better feeling.” We got Skrill to tell us why the artists on OWSLA are awesome:


KOAN SOUND

HOME: Bristol, England
SOUND: the Prodigy swimming through syrup
Skrill says:
“They’re only 18, 19 years old and I look up to them in terms of production. A lot of dubstep and electro house is between 128 and 140 BPMs. They came out with the really funky, hip-hoppy, 100 BPM down-tempo sound, but it’s really aggressive and totally dancefloor. There’s nobody else doing that.”

ZEDD
Home: Kaiserslautern, Germany
Sound: the awesomest part of a European sports flick
Skrill says:
“Last year, I happened to check my Myspace the day Zedd emailed me. He was like ‘Yo I’m a fan, check out my stuff.’ I heard his stuff and it was so incredible so I had him remix ‘Scary Monsters and Nice Sprites,’ which did really well. He mixes big, anthemic hooks with very sophisticated electro production.”

KILL THE NOISE
HOME: Los Angeles, CA
SOUND: the apocalypse arrives, but the party don’t stop
Skrill says:
“He’s been doing this for ten years, but he’s never had a proper platform. Now his production has completely outdone everything he’s done before. It was perfect timing for the label. It’s a cool feeling.”

THE M MACHINE
HOME: San Francisco, CA
SOUND: Regina Spektor goes clubbing with Eurhythmics
Skrill says:
“The M Machine stuff is different from the other OWSLA releases because it’s a bit more indie geared. People are making a connection with them beyond the dance floor with songs, lyrics and melodies. One of them sings live. It’s very personal.”

PORTER ROBINSON
HOME: Chapel Hill, NC
SOUND: epic A.D.D. dance party
Skrill says:
“He’s someone that can play at [New York-via-Ibiza club] Pacha or hammer out some groovy-gnarly bass show. He’s so versatile. He can do any BPM, any genre. He’ll drop you off a cliff, and then bring you back to life. And he’s only 19 years old.“

SKREAM
HOME: London, England
SOUND: Kanye and La Roux conceiving a child in the VIP booth
Skrill says:
“He’s a legend. If it weren’t for Skream, I wouldn’t be making music. He actually hit me up though! He was like, ‘Hey do you want this song?’ It’s called ‘Anticipate.’ It’s about the birth of his first child. It’s just gorgeous.”

Adele Holds Number One, Foster The People Finally Make It

Adele stays at number one for yet another week, and Foster the People finally top the singles chart.

It’s 2011 déjà vu all over again, with Adele hopping back atop the album chart last week and staying there this week too.

Added to that, there were exactly zero new entries on the chart today, but it makes sense since new releases were very thin on the ground last week.

There was a bit of movement though. 360’s Falling & Flying is up to 11 from 22,  Skrillex’s ‘Bangarang’ EP shot up from 44 to 14, the Alvin & The Chipmunks Chipwrecked soundtrack comes up to 23 from 42, and Grouplove’s visit put their Never Trust A Happy Song back in the chart at 30.

The big story, and relief, is that Foster The People have finally hit number one on the singles chart with ‘Pumped Up Kicks’, over a year since the song was officially released. Their Torches album also got a bump to number five, through ad placement and a BDO visit.

Also on the singles chart, Flo Rida’s ‘Wild Ones’ with Sia is in at number two from 24, and Timomatic’s ‘Set It Off’ climbs to four from 12.

Nothing particularly high-profile was released on Friday so we can assume that Adele will hold number one next week as well, unless the ‘Pumped Up Kicks’ juggernaut can get Torches up there after almost nine months in the chart.

Check out our chat with Grouplove below.